Creator Rate Estimator
How to Use
Introduction
Brands quote by follower count while creators quote by production hours, so the two sides rarely meet. This page puts both on a cost-per-thousand-views basis: average views times a CPM baseline, adjusted for platform and format, producing a range that can actually be negotiated.
The example is a Xiaohongshu video from an account with 250k followers and 18000 average views, at a 30 CNY CPM baseline. Eighteen thousand-view units times 30 gives 540; the 1.2 platform factor and 1.0 video factor give a 648 CNY benchmark, with a suggested range of 518.40 to 810. At a 4.2 percent engagement rate that is 756 engagements, or about 0.86 CNY each.
Follower count is excluded from the CPM formula but drives quote per 10k followers and view-to-follower rate, both shown in the results. Average views is the better denominator because inactive followers neither watch nor engage.
Key features
- Followers in 10k: An entry of 25 means 250k followers. The breakdown says 10k followers, not currency.
- Estimated reach: Average views per post times the number of posts gives the estimated exposure.
- CPM baseline: A baseline quote is derived from the cost per thousand impressions you enter.
- A range: A lower and an upper suggested price are returned rather than one fixed number.
- Per 10k followers: A per-10k-follower quote has its own row, which makes accounts comparable.
- Cost per action: Estimated interactions and the cost per interaction are both listed.
How to use it
- Followers (10k): Enter followers in tens of thousands: 25 means 250k. Do not paste 250000.
- Average views: Use the mean per post over recent content. A single viral post pushes the quote too high.
- Engagement rate: Enter a percentage. With average views it produces estimated engagements and cost per engagement.
- Platform, Format: Choose both; the suggested range moves with the combination.
- CPM baseline: Enter the market rate per thousand impressions. The CPM quote, the suggested range and the quote per 10k followers are three different figures; use the last one to compare accounts.
Things to keep in mind
- Follower unit: Followers are in tens of thousands; 25 means 250k.
- Per-post average: Average views are per post, not lifetime account views.
- Baseline source: CPM baseline is the value you enter.
- Engagement scale: Engagement is a percentage; 0.05 means 5%.
- Per-10k quote: A per-10k-follower quote is listed for cross-account comparison.
The three headline numbers answer different questions: the CPM benchmark fee is a straight impression calculation, the suggested range reflects platform and format, and the quote per 10k followers is for comparing accounts of different sizes. A large follower count with weak average views will show up clearly in the last of these, which is why it is listed separately.
The estimated views figure is average views times the follower base scaled by the format, so it is a planning number rather than a promise. Cost per engagement divides the suggested fee by estimated engagements, which is why a low interaction rate pushes it up even when the headline quote looks reasonable. Compare that figure across two accounts before choosing between them.